Excellent customer service - the daily, ongoing support of a company's offerings- is critical in creating brand identity and ultimate success. It includes answering questions, taking orders, dealing with billing issues, handling complaints, scheduling appointments, and similar activities. These essential function can make or break an organization's relationships with its customers.
The quality of customer care can significantly impact brand identity for service, manufacturing, and consumer products companies. Because of its importance in creating impression and sustaining customer relationship, customer service has sometimes been called the "front door" of the organization or its "face."
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