How Consumer choose and evaluate services

Services possess high levels of experience and credence properties,which in turn make them challenging to evaluate, particularly prior to purchase. There are three stages of consumer behavior for services, and it looked at how experience and credence properties result in challenges and opportunities in all three stages.
The three stages are:
(1) Consumer choice ( including need recognition, information search, evaluation of alternatives, and service purchase)
(2) Consumer experience.
(3) Consumer post experience evaluation.